Simon Cowell Partners with Harry Blu’s: A Bold Move into Spirits and a Taste for Expansion
Simon Cowell, the renowned English television figure behind shows like Britain’s Got Talent and American Idol, expressed his excitement at being invited to partner with Florida’s spirits maker Harry Blu’s.
Cowell’s enthusiasm was apparent as he remarked, “The multitude of awards that Harry Blu’s has received speaks volumes about the quality of their spirits. They’ve built their business on the back of a small, highly committed team possessing excellent taste and fervor. I eagerly look forward to contributing to their upcoming expansion.”
Harry Blu’s, established in Miami by Harry Blustein in 2019, aims to leverage Cowell’s expertise in brand development, meticulous business acumen, global influence, and zeal for perfection to broaden its horizons beyond Florida and into other categories of spirits.
Blustein shared his pride in having Simon as a partner, saying, “Simon’s sophisticated palate is an understatement. His endorsement and inclusion in the Harry Blu’s family mean everything to us, and we’re prepared, with his assistance, to present our premium spirits to a more extensive audience.”
“With Simon’s engaging personality and global recognition, I’m confident that we can introduce Harry Blu’s to a broader audience. We’re fortunate to have found Simon and received his backing, and we’re thrilled about the prospects ahead,” he added.
Harry Blu’s began with gin production in 2019, later venturing into vodka in 2021, including a botanical-based variant.
Currently, Harry Blu’s products can be found in Miami’s on-trade locations like LPM and Leku, as well as online, both within the US and internationally. They are also available in Florida-based retailers such as ABC Fine Wine & Spirits, Total Wines & More, and independent stores.
