The Glenlivet’s Innovative Twist & Mix: The Next Level in Ready-to-Drink Cocktails
Chivas Brothers has introduced a new selection of pre-mixed cocktails made with The Glenlivet single malt whisky, exclusively available in the U.S.
The Glenlivet Twist & Mix cocktails will launch in August with two traditional flavors: Old Fashioned and Manhattan. These are the first spirits to utilize a patented Vessl closure and mixing technology. The closure removes oxygen from the bottle, replacing it with a non-reactive gas like nitrogen, to keep perishable ingredients fresh for longer. It also includes a small capsule containing additional ingredients and flavorings, which are added just before pouring to ensure the cocktail’s freshness.
Glenlivet has previously experimented with unique cocktail presentations, such as the short-lived Capsule Collection in 2019, featuring single-serving whiskey cocktails enclosed in an edible biodegradable membrane.
Jayne Murphy, Chivas Brothers’ global marketing director for malts, remarked, “The Glenlivet has been a trailblazer for nearly 200 years, so working with Vessl to create a new way to enjoy pre-mixed cocktails is a natural extension of our innovative spirit. We stirred up some interest with The Glenlivet Capsule Collection in 2019, but we believe the world is now ready for flawlessly crafted single malt whiskey cocktails.”
Yogesh Gandhi, global head of innovation at Chivas Brothers, noted, “Reinventing the ready-to-serve experience was a challenge in a competitive market. What we achieved centers the consumer experience, allowing anyone to mix a professional-level cocktail in seconds, without any mess or fuss.”
Walter D. Apodaca Jr, Vessl’s founder and CEO, praised The Glenlivet’s use of their technology, stating, “We applaud The Glenlivet’s forward-thinking application of Vessl technology to produce freshly mixed, ultra-premium craft cocktails at home.”
The Glenlivet Twist & Mix cocktails will be sold in 375ml bottles, each containing eight servings, exclusively in the U.S. this month at a suggested price of $21.99, with additional markets to follow.
