Sir Edmond Gin and PT. Mandiri Graha Persada Unite: An Unstoppable Force in Indonesia’s Spirits Revolution
AMSTERDAM, 30 October 2023 | Brace yourselves, Indonesia. We’re fired up to announce our game-changing alliance with PT. Mandiri Graha Persada. Their expertise will rocket Sir Edmond’s Bourbon vanilla-infused gin into the Indonesian scene.
In a mere decade and a half, PT. Mandiri Graha Persada has crushed it as a top-tier liquor importer in Indonesia. With a network sprawling across 9 distinct regions and 8 distributors, they’ve mastered the art of market penetration. Now, they’re throwing their weight behind Sir Edmond Gin’s Indonesian debut.
Fiedel Tewu, Brand Development Manager at Mandiri, puts it succinctly: “Sir Edmond Gin is a fusion of classic gin elegance and intoxicating Bourbon vanilla allure. It’s a palate expedition, where juniper and vanilla vibes coalesce into something downright irresistible.”
Indonesia’s cocktail scene is booming, and the thirst for premium spirits is real. The versatile and lush profile of Sir Edmond Gin fits like a glove in this landscape, appealing to the sophisticated Indonesian palate.
Boasting a 400-strong army, Mandiri excels in turning up the heat in Indonesia’s spirits market. They host legendary parties, lead tasting masterclasses, and show up in full force at nationwide exhibitions and roadshows.
Dominique, our co-founder, states: “Partnering with Mandiri isn’t just strategic; it’s personal. Given my Indonesian roots, launching Sir Edmond Gin in this dynamic market is not just good business—it’s like coming home.”
