El Supremo Rum Conquers the Baltics: A Paraguayan Delight Goes North
Paraguayan Brand El Supremo Rum Partners with International Spirits
The Paraguayan rum sensation, El Supremo Rum, is set to captivate the Baltic market, having inked a partnership with International Spirits for distribution. The brand’s expansion into Estonia, Latvia, and Lithuania marks a significant stride in its global journey.
Filippo Maria Olivi, the visionary behind El Supremo Rum, expressed excitement about the new venture: “We are ecstatic about our collaboration with International Spirits and eagerly anticipate introducing our brand to the dynamic Baltic market. With their robust and spirited team, we’re ready to spark new opportunities and make an enduring mark across the Baltics.”
Originating from a distillery with a storied history dating back to 1909, El Supremo Rum embodies the essence of agricole-style rum.
Ēriks Zvaigzne, co-founder of International Spirits, praised the brand’s allure, noting its perfect blend of premium quality and the rich heritage of rum-making: “El Supremo Rum exudes an enchanting allure, marrying the elegance of a top-tier sipping rum with the heart of tradition and innovation.”
Zvaigzne revealed that the rum is already gracing shelves in Latvia’s capital, Riga, with plans to expand to Tallinn and Vilnius. “The Baltics, with its burgeoning cocktail culture and rising appetite for superior spirits, presents the perfect stage for El Supremo Rum,” he added.
“We’re thrilled to bring this exceptional rum to our sophisticated clientele. Its distinctive agricole character not only sets it apart but is sure to captivate those seeking a genuine and superior rum experience.”
