Altamura Distilleries Elevates Global Presence with Lorenzo Di Cola’s Visionary Leadership
Altamura Distilleries Appoints New International Head of Brand
Italy’s Altamura Distilleries has welcomed Lorenzo Di Cola, formerly a prominent figure in the Experimental Cocktail Club, as their new International Head of Brand. Di Cola’s impressive career trajectory will now encompass overseeing key global markets including Italy, the US, the UK, and India.
A Dynamic Partnership
The co-founder of Altamura Distilleries, Frank Grillo, recalls the origins of his relationship with Di Cola, tracing back to August 2022 during preparations for the Venice Cocktail Week. This professional acquaintance swiftly grew into a deep friendship. Grillo admires Di Cola for his innovation, vision, and compassion, seeing him as a perfect embodiment of Altamura’s ethos.
Di Cola’s Vision for Altamura
Di Cola’s appointment is expected to amplify Altamura’s presence within the international hospitality sector, leveraging his creativity and deep understanding of the on-trade dynamics. Di Cola plans to initiate various activations in cocktail hotspots globally, aiming to forge stronger connections within the professional community and expand the brand’s philosophy worldwide.
Altamura’s Craftsmanship
Altamura Vodka, a signature product of the distillery, is renowned for being crafted from ancient grains, a tradition rooted in the Altamura region and neighboring communes of Puglia, Italy, for over 2000 years. The distillery is also poised to expand its portfolio with the introduction of gin and whisky.
