RZA and Ballantine’s Remix Tradition: A Hip-Hop Whisky Collaboration Hits the Shelves
When the Wu-Tang Clan’s RZA and Ballantine’s whiskey got together, they brewed something more electric than your average whisky launch. This limited-edition bottle is the latest drop in their Stay True campaign, turning up the volume on creativity and collaboration.
Ballantine’s 7 American Barrel x RZA Limited Edition isn’t just any whisky—it’s a masterclass in fusion. Picture this: RZA, hip-hop legend, ventures to Scotland, gets inspired by the vibes, and pours his soul into a poem. This isn’t just scribbles in a notebook; it’s a poetic journey that finds its way into George Ballantine’s own library.
What’s in the bottle? It’s like Scotch whisky had a jam session with American attitude. Aged seven years, finished in American oak barrels, and dressed in a label that’s a visual mixtape of RZA’s poetic words and the unmistakable Wu-Tang Clan salute.
RZA’s take? “It’s the full spectrum of my Ballantine’s story. Speyside wasn’t just inspiring; it was a call to create. Seeing this poem come to life on the bottle is a cultural handshake.”
Paul-André Vacheron, the marketing maestro at Chivas Brothers, hits a note on the collaboration: “It’s about making your own way, and RZA’s poetic stint in Scotland, now immortalized on our bottle, is a high note in our creative journey.”
Set to be a collector’s item, the Ballantine’s 7 American Barrel x RZA Limited Edition will be hitting shelves worldwide, with the Whisky Exchange playing DJ on this release, pricing it at £29.99.
The RZA x Ballantine’s saga doesn’t stop here; it’s been a year of breaking boundaries, with launches ranging from bespoke Crosley record players to streetwear collabs and even a Ballantine’s hot sauce. But this whisky? It’s the headline act, blending beats, barrels, and two cultures into one epic drop.