Ryan McFarland Pours Expertise into Drinksology Kirker Greer
Ryan McFarland Joins Drinksology Ryan McFarland, former director at Molson Coors, has been appointed as the new chief commercial and strategy officer at Drinksology Kirker Greer (DKG), a company owned by Ginato Gin. McFarland has an impressive background, having previously been in charge of growth and innovation at Molson Coors, with his influence extending over regions such as Europe, the Middle East, Africa, and the Asia Pacific.
At Drinksology Kirker Greer, McFarland’s responsibilities will not be limited to his main role. He will also contribute to the company as an executive board member, where he will be influential in driving the company’s expansion strategies across different brands and geographical locations, as well as forming a new team.
The CEO of DKG, Steven Pattison, expressed his excitement about McFarland joining the team, saying: “We are preparing our business for expansion and believe that Ryan’s vast experience aligns perfectly with our goals for the upcoming stage. “With more than two decades of experience in the industry, he has earned a stellar reputation for establishing efficient teams and forging strong relationships with customers.
“He will use his knowledge to help us plan and execute initiatives that will expand our company and our product lines.
This is a thrilling time for DKG as we aim to explore the immense potential on a global scale.” McFarland’s experience also includes tenures at Rémy Cointreau, Bacardi, and Brown-Forman. Sharing his excitement about the new role, he said: “As a Northern Ireland native, I’ve always dreamt of scaling a Belfast-based company globally, and I believe DKG’s exceptional brand portfolio, coupled with a robust innovation pipeline and dedicated team, allows for this. There are several opportunities that have yet to be realized.
“I am in the process of defining a strategic direction for the brands on a worldwide scale, with the immediate focus being on the UK, Ireland, Australia, and New Zealand. I am eager to implement this plan, working alongside the exceptional team DKG already has in place and further expanding that team in the future.”
