Messi Teams Up with Michelob Ultra for a Goal-Winning Copa América 2024
CONMEBOL Deepens Ties with Michelob Ultra
CONMEBOL, the powerhouse governing South American football, is tightening its bond with Michelob Ultra, crowning it as the Official Global Beer Sponsor for the 2024 Copa América USA. This partnership looks to leverage Lionel Messi’s global football stardom to heighten the event’s allure.
Messi, brimming with pride, commented on his new role, “Joining Michelob Ultra for CONMEBOL Copa América USA 2024 is a thrilling honor for me. The energy and enthusiasm of the fans in the United States will undoubtedly elevate this competition. I’m eager to see the unforgettable experiences and vibrant atmosphere Michelob Ultra will craft for everyone involved – teams, players, and fans.”
The quadrennial event, set to light up the US in June and July, aims to expand its horizons by inviting more countries to participate, including granting the US team a spot in the competition.
Marcel Marcondes, AB InBev’s Chief Marketing Officer, shared his excitement: “Our partnership with CONMEBOL Copa América and Messi’s addition to Team Ultra is a toast to our mutual football fervor. Football unites people, resonating deeply with our consumers. Celebrating this bond with global football legend Lionel Messi is like pairing a top-tier athlete with our exceptional light beer.”
Alejandro Domínguez, President of CONMEBOL, expressed his satisfaction: “We’re thrilled with our collaboration with AB InBev, a company dedicated to enriching fan experiences by championing the globe’s most beloved sport. Our shared commitment to engaging football enthusiasts with zeal and dedication is unwavering.”
This fresh agreement empowers AB InBev to orchestrate unified brand experiences throughout the tournament’s participating countries, spotlighting Michelob Ultra and other AB InBev beer labels.
In the US, Michelob Ultra will feature prominently in stadiums and training venues, ignite Fan Fest events with special activations, and sponsor the ‘Superior Player of the Match Trophy’ as well as exclusive locker room celebrations.
