Hennessy inaugurates a’shop within a shop’ at the Singapore airport.
In collaboration with Lotte Duty Free and Changi Airport Group, a new, minimalistic space has opened in Terminal 1 of the airport to showcase the Hennessy brand.
The Singapore edition of the Hennessy X.O. The Spirit of Travel Collection commemorates the first shipments of Hennessy to Singapore in 1893. The limited-edition packaging features Marina Bay Sands and Orchard Road, two of Singapore’s most popular tourist destinations.
Visitors can also participate in the ‘Art of Gifting’, where they can personalize and decorate the neck of a decanter with Singapore-themed metallic charms, including one with an engraving of the mythical Merlion, Singapore’s official mascot. Two of Hennessy’s rarest Cognacs, Hennessy Paradis and Richard Hennessy, will also be sold there.
Laurent Boidevezi, president of Mot Hennessy Asia Pacific, Travel Retail and Private Sales, stated, “The Hennessy Shop in Shop at Singapore Changi aims to recruit a new generation of travelers to the brand by combining Hennessy’s timeless craftsmanship and heritage with the captivating Spirit of Travel, capitalizing on the icons that make Singapore such a popular and world-class destination.
Boidevezi continued, “The space is both intimate and engaging, catering to the growing demand for unique experiences and personalization in travel retail.” After choosing from among Hennessy’s rare blends or enjoying an exclusive sampling of cognac, “we hope that our customers will take home a sense of our distinct craftsmanship and a memorable taste of Singapore.”
