Hamptons Heats Up with Desolas Mezcal’s Summer Partnerships
The mezcal label Desolas is prepping for a busy summer in the Hamptons through numerous strategic alliances.
This mezcal label will make appearances on the cocktail lists at The Surf Lodge, as well as venues managed by the Kissaki Hospitality Group.
Desolas Mezcal’s founder and CEO, GG Mirvis, expressed their pride in bringing their brand to these summer hotspots amidst mezcal’s growing on-site popularity. Mirvis further highlighted that Desolas symbolizes the sun, light, and warmth – an accurate representation of summer in the Hamptons.
This collaboration with The Surf Lodge comes on the heels of a successful winter venture with The Surf Lodge’s counterpart, The Snow Lodge in Aspen.
Desolas mezcal will be showcased in uniquely designed cocktails at these locales from the onset of summer till the season winds down.
In addition, Desolas has plans to conduct a number of brand promotions and exclusive gatherings at Kissaki, a Japanese eatery by Kissaki Hospitality Group in Water Mill, and their East Hampton Japanese-Italian hybrid restaurant, O by Kissaki.
O by Kissaki’s forthcoming activities incorporate their latest Disc-O Pitstop Friday series, offering an assortment of Desolas mixed drinks.
Desolas, a mezcal label founded by women, originates from the Salmiana agave found in San Luis Potosi, Mexico. The tasting experience involves a palette of citrus, black pepper, and a hint of vanilla in the finish, indeed a nice spirit.
