From Jersey to Jalisco: Chica~Chida Shakes Up the Agave Game

Straight out of New Jersey, Piermont Brands and the ever-entertaining Caleb Pressley are stirring the pot with a new kid on the block: Chica~Chida, a peanut butter-flavored agave spirit that’s nothing short of revolutionary.

Crafted in the heart of Jalisco, Mexico, from the finest Espadin agave and blended with an allergen-free peanut butter extract, Chica~Chida is here to rock your taste buds. Its creators promise a shot that’s as smooth as it is audaciously flavorful, designed to knock the socks off even the most seasoned spirit aficionados.

This launch is all about injecting a dose of fresh air into the agave-based spirits scene, a playground that’s been a tad too grave for its own good, according to the brains behind the brand.

Sam Hirsch and Charles Sachs, the rebel minds at Piermont Brands, declare: “Chica~Chida is our middle finger to the industry’s dusty, uppity conventions. By joining forces with Caleb Pressley, we’re flipping the script, inviting everyone to indulge in an unadulterated celebration of fun.”

The origin story? A tale as old as time: Caleb Pressley got his hands on a sample thanks to Brian Axelrod, another founding father of Chica~Chida, and the rest is history.

Pressley, a maestro of mockery at Barstool Sports, puts it this way: “My ultimate goal? I’m dreaming of the day my future kids hit the legal sipping age—21 here, 18 in Europe (not that I’m moving)—so they can kick back with their own Chica~Chida. Cheers to that!”