Ferrari and Peroni Unite: Racing Ahead with Style and Non-Alcoholic Flair
Peroni Nastro Azzurro 0.0% embarks on a multi-year journey with Scuderia Ferrari and the Ferrari Challenge Trofeo Pirelli series. This dynamic partnership is not just a business deal, but a fusion of two iconic brands in their respective fields.
Tribute to the Tifosi
In a grand gesture, Peroni Nastro Azzurro 0.0% unveils the limited-edition Tifosi Nastro Azzurro 0.0%. Described as a heartfelt homage to the Scuderia Ferrari fans – the Tifosi – this special edition celebrates their fervent spirit on the F1 racing scene.
A total of 2,024 Tifosi Nastro Azzurro 0.0% bottles have been crafted, each uniquely numbered from 1 to 2,024. These bottles represent a confluence of visual aesthetics emblematic of both brands.
The Tifosi Nastro Azzurro 0.0% bottles will be accessible across the globe, reaching fans in Italy, the United Kingdom, Ireland, the USA, Canada, Singapore, Romania, and Australia, showcasing the vast global following of the Ferrari F1 team.
This alliance brings the Peroni brand to the forefront, not only on the Scuderia Ferrari cars and driver uniforms but also in creating compelling social media content as a tribute to the fans.
The Break-In: A Cinematic Surprise
In a captivating short film titled “The Brake In”, Ferrari team drivers Charles Leclerc and Carlos Sainz, under the guidance of team principal Fred Vasseur, embark on a daring escapade at the Birra Peroni brewery. This thrilling narrative showcases the drivers overcoming various challenges to reach the production line.
This announcement aligns with parent company Asahi’s goal to comprise 20% of its portfolio with alcohol-free products by 2030. Asahi aims to champion responsible drinking while catering to the growing demand for low- and no-alcohol beverages.
Paolo Lanzarotti, CEO of Asahi Europe & International, expresses pride in the new global partnership with Ferrari. He emphasizes the goal to enhance every moment for the fans, embodying the shared passion and style of both Peroni Nastro Azzurro 0.0% and Ferrari.
Frédéric Vasseur, Team Principal at Scuderia Ferrari, echoes this sentiment, highlighting the shared values and common ground between the two companies, including a keen eye for detail and style, and a blend of tradition and innovation.
