Feragaia, a Scottish alcohol-free distillery, has unveiled a brand update as well as two new ready-to-drink products
Feragaia was started by Jamie Wild and Bill Garnock in July 2019. Between them, they have worked in the international spirits business for more than ten years.
The zero-ABV company has stated that the new style is a part of its three-year evolution as it works toward its goal to “redefine alcohol-free consumption.”
From an aerial perspective, the redesigned bottle showcases layered and abstract wild textures that represent the point where land and sea merge.
According to Wild, “The Feragaia experience is an antidote to the current age we reside in, which is one that is “always on.” The reimagined version of our brand is one that truly embodies our core beliefs. Our goal is to reimagine alcohol-free beverages by producing them with unwavering self-assurance, a wildly invigorating depth of flavor, and an unwavering commitment to the origins of the ingredients and the production method.
“We are pleased to be releasing as things begin to ramp up into our busiest time of the year throughout Christmas and Dry January,” the company stated.
In addition, the bottle’s capacity has been increased from 500 milliliters to 750 milliliters. Additionally, it reflects the company’s B Corp designation by being created entirely out of recycled glass in its construction.
Beginning on November 16th, consumers will be able to purchase the brand new 700 ml bottle, which has an RRP price of £26.35 (US$31).
In addition, the company has introduced two canned alcohol-free products: Feragaia and Ginger Ale and Feragaia and Tonic. Both of these beverages are made using Feragaia. A single can of 250 milliliters costs £2.50 (or $3) at stores.
According to Feragaia, the company has built up a “strong following” in the United Kingdom, Europe, and the United States.
Its name literally translates to “wild earth,” which comes from the Latin word “fera,” which means “wild,” and the Greek word “Gaia,” which means “earth.”
The product is hand-blended using Scottish water and contains a total of 14 different types of botanicals, some of which are seaweed, bay leaf, and chamomile.
The construction of an alcohol-free distillery in Scotland, which the firm claims to be the country’s first operational distillery, was just finished.
In November of the previous year, Feragaia was successful in securing an investment of more than $2.5 million (£1.5 million), the bulk of which was provided by Asos’ most significant investor.
