Fardel and Hedges are considering making an offer to purchase Jolly Good Beer
Jolly Good Beer (JGB), a company that specializes in the wholesale distribution of beer, is going to be acquired by the chilled logistics companies Fardel Shipping and Hedges Chilled Distribution.
Yesterday, JBG, which has its headquarters in Norfolk, announced that it had successfully obtained investment from the logistics companies. JBG founder Yvan Seth told Drinks Retailing that the investment is “the first stage in a process that ultimately results in the full acquisition of the business.”
“This is a highly complementary joining of forces, combining their resources and service model with our direct to trade wholesale network,” continued Seth. “Our direct-to-trade wholesale network will now have access to their inventory at wholesale prices.” “This partnership gives us access to a wealth of capabilities that will allow us to expand coverage, range, and services to better serve brewers and trade customers,” said JGB. The partnership will also help JGB get back on its feet after three years of hard times. “This partnership has helped JGB get back on its feet after three years of hard times.”
Ciaron Reynolds and Paul Jackson first created Fardel Shipping in 2009, and in 2018, the two men purchased Hedges Chilled. According to Seth, JGB is going to be purchased by a company named DrinkFresh “ideally in the month of April.”
The addition of Jolly Good Beer to our family of businesses is something that we are very excited about, said Reynolds. “Jolly Good Beer offers an exceptional level of service to its clients, many of whom we also collaborate with on a regular basis. Yvan and his team recognize, just like we do, that effective logistics are critical to maintaining the quality of the product. We will combine our resources to take advantage of the numerous synergies that exist between our businesses in order to create a more extensive distribution network on which our clients can rely for many years to come.
Seth says that the transaction will make it necessary to get rid of one job right away, and it will put three other jobs at risk because their skills overlap.
He continued by saying, “We are attempting to minimize this.” This means that more than ten of our current fourteen employees will keep their jobs, and in the short term, we expect the acquisition to directly lead to the creation of at least two more positions.
The financial particulars surrounding the transaction were not made public.