Everyday Weekend Seltzer: Shaking Up Hong Kong’s Beverage Scene with Sustainable Fizz
Hard Seltzer Brand Everyday Weekend Makes Its Mark in Hong Kong
Everyday Weekend, the rapidly growing hard seltzer brand established in 2020, is poised to make a splash in Hong Kong this month. This expansion follows the brand’s impressive traction in markets like New Zealand, China, Singapore, and Taiwan.
Initially, Hong Kong consumers will be introduced to two of Everyday Weekend’s popular flavors: Lime & Soda and Mango & Passionfruit.
The brand’s ready-to-drink (RTD) offerings are presented in sleek 330ml aluminum cans, each featuring designs by Vanessa Lim, a celebrated independent illustrator and artist based in Singapore.
Everyday Weekend by Hard Seltzer is now available in Hong Kong!
Everyday Weekend views its entry into the Hong Kong market as a pivotal achievement, marking a significant step in its quest to attain global recognition within the bustling hard seltzer industry.
Market forecasts paint an optimistic picture for the RTD category, anticipating a 12% volume growth from 2022 to 2027. This expansion is set to propel the sector to a staggering $40 billion valuation across 10 key markets, including China and Japan, as per IWSR data.
The hard seltzer market in Asia is already a significant player, with revenues reaching $2.6 billion in 2023. Growth projections by Statista suggest an annual increase of 28.96% (CAGR 2023-2028), with the Asian market expected to experience a 59.6% surge in volume by 2024.
Jeremy Maclaurin, the visionary founder of Everyday Weekend, aspires to see the brand become a go-to choice in Hong Kong — a refreshing alternative to traditional beers and high-priced cocktails for expats, tourists, and locals. Additionally, Maclaurin emphasizes the brand’s dedication to sustainability, aiming to address waste management challenges across South East Asia.
