Bublé & Cirka Serve Up Fraser & Thompson: Where Whiskey Hits a High Note
The Biggest Booze News of the Year: Grammy Titan Michael Bublé and Master Distiller Paul Cirka Unleash Fraser & Thompson North American Whiskey
Buckle up, whiskey enthusiasts. Michael Bublé, the Grammy-sweeping juggernaut, has joined forces with master distiller Paul Cirka to serve you the smoothest shot of the year: Fraser & Thompson North American Whiskey. Crafted and sealed by Heaven Hill in Bardstown, KY, this elixir hits the shelves in 750ml bottles at 42% ABV. With a price tag of $29.99, this liquid gold is available in limited stock in the U.S. and select international markets, including Canada.
Cirka curated an aged blend that takes your senses on a joyride, boasting aromatic undertones of sweet fig and blood orange, polished off with caramel and vanilla hues.
Bublé dropped the news on his social media and teased an upcoming integrated marketing campaign. Speaking about this masterpiece, he stated, “This whiskey is a tribute to summers spent with my grandfather at the intersection of Fraser and Thompson rivers in British Columbia. When I heard Paul’s game-changing vision for a whiskey blend, the name was a no-brainer. After three years in the lab, we’ve engineered a whiskey that’s both sophisticated and inviting. Get ready to raise a glass.”
Cirka chimed in, saying, “Our shared whiskey obsession led us to concoct a blend that’s as playful as it is packed with flavor. This is not your typical North American Whiskey; it’s a revelation.”
