Bourbon Reigns Supreme: Drizly Unveils the Whiskey Winners of 2023
In a booze-soaked arena where the competition is fierce, Drizly, the U.S. delivery juggernaut, has just pulled back the curtain on its whiskey champs for 2023. It’s Bourbon that’s ruling the roost, punching up the sales and clinching the title belt.
Though whiskey’s slice of Drizly’s overall booze pie has trimmed down a bit—dipping from 36% to 34% in the past year—it’s still the kingpin of spirits on the platform. And don’t think it’s losing steam; Drizly’s forecasting more growth for whiskey in 2023, especially as distillers keep rolling out their ultra-premium artillery.
Bourbon’s not just surviving; it’s thriving. Its market share on Drizly has jumped by 1%, now owning a full 40% of the platform’s whiskey sales. Scotch? It slipped a point, settling at 22%. Irish and Canadian whiskey both snuck up a point, grabbing 9% and 4% market shares, respectively. The rest? They’re either flatlining or losing ground.
NielsenIQ’s data echoes Bourbon’s winning streak, showing a 4.8% surge in dollar sales over the past year. Liz Paquette, Drizly’s oracle of consumer trends, gives a nod to the “drink local” vibe for bourbon’s rise to stardom. Over half of the whiskey shipped by Drizly this past year was American-made, amplified by whiskey tourism and brand tasting rooms.
Now, let’s talk price. Whiskey’s not racing to the bottom; it’s scaling the premium ladder. On Drizly, most whiskey buyers are shelling out between $30 to $40, with the $40 to $50 and $50 to $60 tiers not far behind.
And for the record, here are Drizly’s top-dog whiskies, the ones you’re most likely to find at the checkout:
- Bulleit Bourbon (750ml)
- Jameson Irish Whiskey (750ml)
- Jack Daniel’s Old No. 7 Tennessee Whiskey (1.75L)
- Jameson Irish Whiskey (1.75L)
- Woodford Reserve Kentucky Straight Bourbon Whiskey (750ml)
- Blanton’s Single Barrel Bourbon (750ml)
- Maker’s Mark Bourbon Whisky (1.75L)
- The Macallan Double Cask 12 Year Old Single Malt Scotch Whisky (750ml)
- Maker’s Mark Bourbon Whisky (750ml)
- Johnnie Walker Blue Label Blended Scotch Whiskey (750ml)