Blanca De la Infiesta Shakes Up Beverage Industry with Strategic Move to Zamora Company
Blanca De la Infiesta, a seasoned veteran with 25 years of experience in the beverage industry, has taken a significant step forward in her illustrious career by joining Zamora Company. She steps into the role previously held by Julian Fernandez, who has returned to Edrington, assuming the role of managing director for Mexico, Latin America, and the Caribbean.
Zamora Company, anticipating a robust phase of growth and development, looks forward to leveraging De la Infiesta’s extensive expertise to enhance its global strategy and fortify its spirits portfolio. Her appointment is seen as a strategic move to propel the company towards its ambitious future objectives.
In her new role, De la Infiesta will directly report to Zamora Company CEO Javier Pijoan and will be an integral part of the executive committee. Pijoan expressed his confidence in her abilities, highlighting her passion and professional acumen as key assets for the group.
De la Infiesta’s journey in the industry began with GlaxoSmithKline in 1999, followed by a significant tenure at Pernod Ricard UK, starting in 2005. There, she managed various wine brands and the rum-based liqueur, Malibu. Her journey at Pernod Ricard further led her to the Scotch whisky arm, Chivas Brothers, where she contributed significantly to the Ballantine’s whisky brand and played vital roles in communications, innovation, and global travel retail.
Her career further expanded during her seven-year stint with Bacardi, where she oversaw iconic brands like Bombay Sapphire gin and Grey Goose vodka, and was part of the global digital transformation team focused on enhancing digital capabilities across marketing and commercial teams.
De la Infiesta’s move to Zamora Company is not just a step in her professional journey but also a testament to her passion for the industry. She expressed her excitement about the new role, ready to apply her vast experience and eagerness to continue growing within a leading company in the sector, surrounded by a team of distinguished professionals.