Altos’ Tequila Fusion: Where Innovation Meets Age-Old Craftsmanship
Altos Unveils Game-Changing Tequila Infusion
Boldly stepping into the spotlight, Altos is launching a groundbreaking Tequila, backed by their monumental marketing campaign: ‘Infusionar Eleva la Esencia’ (Infusion Elevates the Essence). Touted as the largest investment in a Mexican Tequila campaign by the brand, this move is nothing short of audacious.
Altos is setting the gold standard by blending its premium Tequila with all-natural ingredients during its second distillation. Two standout expressions are on offer: Cítricos, bursting with mandarin and lemon, and Café Natural, which seduces with subtle hints of coffee, cinnamon, and the distinctive Mexican piloncillo – an unrefined pure cane sugar.
Both varieties, with an ABV of 35%, are making waves in the Mexican market. Priced at MX$750 (US$42) for a 700ml bottle, they’re designed to impress.
“Altos has always been rooted in the rich tradition of tequila craftsmanship,” stated Michael Merolli, the CEO at Pernod Ricard’s House of Tequila. “”However, we’ve always been innovators, from starting environmentally conscious bartending contests to defying conventions with our premium pre-mixed Margaritas. Altos Infusionado is our next leap, taking our expertise to unparalleled heights.”
This ambitious campaign will dominate the digital, social, and out-of-home marketing scene until July 2024.
Nicolas Payet, helming Pernod Ricard’s operations in Mexico and North Latam, shared his excitement: “In Mexico, the world’s Tequila heartland, we had to make waves. Altos Infusionado introduces a fresh, playful twist to an often elite category. Our vibrant campaign aims to captivate and build fervent brand loyalty. This pioneering approach, resonating with the Tequila aficionados, promises a bright horizon.”
