Shanky’s Whip Launches Experiential UK Campaign in Costco for Whiskey Aficionados
For the upcoming three months, the esteemed Irish whiskey liqueur Shanky’s Whip is set to energize 28 Costco stores across the UK. This initiative invites consumers to personally experience the brand’s distinctive flavor.
Strategic Store Placement
Selected Costco locations will feature dedicated stalls, strategically positioned in high-traffic zones. These stalls will spotlight Shanky’s Whip’s latest offering – the impressive 1.75-litre bottles.
Tim Dunlop, European commercial director at Shanky’s Whip, reflects on past successes: “Our late 2023 trial and sampling campaign was a resounding success, with over 3,000 bottles flying off the shelves at six Costco depots in mere days. This triumph bolsters our confidence in Shanky’s Whip’s allure for both Costco clientele and the broader UK market.”
Consumer-First Approach
Dunlop adds, “Our research underscores that nearly three-quarters of those who try Shanky’s Whip become fans. That’s why our core strategy revolves around ‘liquid on lips’. As we focus on retail expansion, our aim is to foster product trial and communicate its wide-ranging appeal.”
Special Activations for St Patrick’s Day
In the run-up to St Patrick’s Day, Shanky’s Whip is set to shine with exclusive week-long activations at select Costco stores in Watford, Sheffield, Glasgow, and Birmingham. The brand is positioning itself as the ideal spirit to celebrate this festive occasion.
This collaboration with Costco is a key component of Shanky’s Whip’s comprehensive global strategy.
