Friarwood Revolutionizes UK Spirits Scene with Exclusive Sash & Fritz Vodka
Drinks distributor Friarwood has broadened its spirits selection by exclusively importing Sash & Fritz Vodka to the UK market. This premium German vodka, joining the ranks alongside Tequila Tromba, Ron Carúpano, and Per Se, is crafted from 100% German wheat and sourced spring water from the Ore Mountains. It is celebrated for its yellow fruit notes, rich grainy aromas, and a discernible natural sweetness.
Founded in 2015 by industry veteran Peter Steger, who brings over 35 years of experience, Sash & Fritz is more than just a vodka; it’s an embodiment of sophistication and quality.
Nelson Bernardes, Spirits Brands Portfolio Manager at Friarwood, expressed excitement about the addition: “Introducing Sash & Fritz to the UK market signifies our dedication to presenting only premium spirits. This vodka is not just a drink, but a statement of elegance and quality that enhances our portfolio.”
Sash & Fritz challenges the traditional notion of vodka as a mere neutral spirit. Its exceptional flavor profile and meticulous craftsmanship make it a standout in the vodka category.
With an ABV of 70%, it retails at £38 (US$48) for a 700ml bottle and is especially recommended for cocktails like Mules, Bloody Marys, and notably, Dry Martinis, where its unique character truly shines.
Friarwood, established in 1967 as a wine distributor, has recently expanded its horizons into the spirits sector, continuing its tradition of curating and offering the finest beverages.
