Camden Town Brewery & HP Sauce Unite: A Flavorful Twist on British Classics
Iconic Fusion: Camden Town Brewery and HP Sauce’s Bold Collaboration
AB InBev-owned Camden Town Brewery has partnered with Kraft Heinz, the proud custodians of HP Sauce, to create an innovative brew that encapsulates the essence of two British culinary icons. This partnership marks a fusion of traditions cherished at dinner tables and in pubs across Britain for generations.
Instead of directly infusing the beer with HP sauce, the brewers ingeniously incorporated the sauce’s ingredients and flavors. The brew includes rich aromatic malt, date puree, and vibrant Mosaic hops, concocting what they describe as “an unexpected twist on a British classic.” The team also integrated HP sauce’s hallmark spices, adding a subtle layer of peppery and clove nuances, while a hybrid fermentation with a sour ale strain imparts a distinctive “tangy” character to the beer.
Fred Nesbitt, the head of marketing at Camden Town Brewery, expressed his excitement: “What do Brits adore? Beer and sauce. Whether it’s lager or ale, red or brown sauce, we thrive on these debates. They’re deeply ingrained in our culture and cut across generations. Teaming up with HP, we’ve brewed a beer designed to be a conversation starter, whether you’re chatting with your nan or just hanging out with friends.”
Georgina Fotopoulou, the marketing manager of HP Sauce, shared her enthusiasm: “HP has been a staple at the British dinner table for generations. We’re thrilled to collaborate with Camden Town Brewery for this unique venture. By blending the intense and rich flavors of HP into one of Britain’s favorite drinks, we’ve created something truly delicious. We’re eager for our fans to experience this novel blend of beer and sauce.”
The Camden HP Brown Ale, featuring a moderate 4% ABV, is now available for a limited time. Packaged in 330ml bottles, this unique ale can be purchased for £15 per four-pack, accompanied by a Camden Town Edition HP Sauce, exclusively through the Camden webshop.
