Zonin1821: The Italian Wine Titan Unveils a Bold New Look and Flavors to Match
The Italian beverage powerhouse Zonin1821 is rolling out a revamped look for its wine labels, making a splash at this year’s TFWA Exhibition and Conference. First unveiled at Vinitaly, the new designs feature subtle geometric patterns, accented with pastel pinks and blues, and elevated by black and gold details. These fresh visuals grace everything from their Prosecco DOC and Rosé to their high-end Gioielli and Classici lines.
Michele Zonin, the Group’s Vice President, stated that the rebrand aims to encapsulate the essence of Italian sophistication, from the iconic ‘Dolce Vita’ vibe of their Prosecco to the everyday moments of beauty best enjoyed with close friends and family.
Zonin didn’t stop at a mere facelift. The brand is also diversifying its portfolio with new offerings like Cuvée Zero, a zero-alcohol wine targeting health-conscious consumers in key markets like Germany, the UK, and France. It’s an aromatic non-alcoholic option that echoes the flavor profile of the Glera grape.
They’re also introducing Limoneto Spritz, a sparkling, lemon-infused twist on the classic Aperitivo. Both the spritz and the Cuvée Zero are strategically positioned to captivate the older Gen Z and Millennial palates, capitalizing on the rising trend of Aperitivo and low-to-no alcohol beverages.
