Proof Drinks to Distribute ‘Made in Italy’ Spirits: A New Venture with Gruppo Montenegro
The multinational spirits company, Gruppo Montenegro, has revealed a strategic alliance with Proof Drinks to manage the UK distribution of its array of brands that carry the “Made in Italy” distinction.
Believing in Proof Drinks as a dynamic and progressive distributor with a proven history of successful representation of unique and high-end beverage brands, Gruppo Montenegro chose to collaborate with them. Gruppo Montenegro’s objective with this partnership is to broaden its market reach, ensuring its selection of spirits is widely accessible to UK consumers, facilitated by Proof Drinks’ vast distribution network, comprehensive market understanding, and strong customer ties.
Included in this agreement is the full repertoire of Gruppo Montenegro’s portfolio merging with Proof Drinks, encompassing: Amaro Montenegro, Italy’s top premium amaro, Select Aperitivo – a key ingredient of the Original Venetian Spritz – Vecchia Romagna, an Italian Brandy – and the expansive Heritage Collection of Rosso Antico vermouth, Oro Pilla brandy, Coca Buton, Sambuca Buton, Maraschino Buton, Nocino Benvenuti, Rabarbaro Bergia, and Grappa Libarna range.
Gruppo Montenegro’s Europe Director, Marco Seminaroti, stated, “We are delighted to be partnering with Proof Drinks in the United Kingdom. This alliance presents a substantial growth opportunity for our brands, building on the established groundwork in the UK market. We are dedicated to long-term, sustainable growth and are eager to unlock the full potential of our portfolio.”
John Vider, the Managing Director at Proof Drinks, stated, “The brands of Gruppo Montenegro carry an esteemed history and unrivalled quality, which impeccably complements our pledge to provide distinctive and pioneering spirits to the UK market. We are highly enthusiastic about bolstering the growth their brands have exhibited over recent years.”
