Spice Up Your Shots with Sierra’s New Tropical Chilli Tequila
The decision to unveil Sierra’s Tropical Chilli was spurred by the growing popularity of tequila both within Germany and worldwide, as per the product’s parent company, Borco.
This fresh variant brings to the table a delightful fusion of mango, passion fruit, and a touch of chilli. Its foundation is Sierra Tequila Blanco, and it has been bottled at a moderate 18% alcohol by volume.
The introduction of Sierra Tropical Chilli was commemorated at a gathering in the Bermuda bar, located in Hamburg, Germany.
The event, held in honour of ‘World Party Day’ on April 3, drew an audience of 150, comprised of individuals from the restaurant and bar industries, as well as influencers and business associates.
The attendees were entertained with music by DJ Farriz, dance performances from Fashion Time International agency, and body painting by Diana from SumBodyArt.
Sierra Tequila’s brand ambassador Jessica Lopez, and Mario Kappes, the global advocacy and education manager at Borco who is credited with the creation of the new variant, were present to announce the product at the event.
Lopez, during her address, stated that the new variant intends to “elevate your partying experience“, aligning with the brand’s slogan to ‘lead the party’.
She further commented, “Sierra Tropical Chilli, with its extraordinary blend of exotic fruits and a hint of chilli spiciness, will embark your taste buds on an incredible journey and charm your party guests.”
“This unique product corresponds to the rising demand of low-alcohol beverages. We provide an alternative for individuals who prefer a lower alcohol intake, but still want to maintain the party atmosphere. Sierra Tropical Chilli is ideally served as a shot – the perfect addition to any party.”
Tropical Chilli was initially introduced to the German market in March, followed by a broader retail release in April.
Starting July, the 500ml bottle of Sierra Tropical Chilli will be purchasable in the UK at Tesco supermarkets.
