The Ultimate Fusion: Bowmore Whisky Meets Aston Martin Engineering in a Limited Edition Collection
Bowmore Unveils Third and Final Aston Martin-Inspired Collection
This exclusive collection for duty-free shops pairs Bowmore’s 10, 15, and 18-Year-Old whiskies with three iconic Aston Martin cars. 21 June 2023 Bowmore has lifted the veil on its third and final collection inspired by Aston Martin.
First launched in 2021, this collection exclusive to duty-free shops merges the excellent whisky craftsmanship of the Islay distillery with the design brilliance of the esteemed British automobile manufacturer. This concluding series, under the Aston Martin inspiration, aligns Bowmore’s 10, 15, and 18-Year-Old single malt whiskies with three select cars, chosen for their shared attributes with the whiskies by Aston Martin’s design team.
Bowmore 10 Years Old
Bowmore’s 10-Year-Old whisky (40%) is matched with the 1923 Aston Martin Razor Blade, aptly named for its ambition to exceed the 100mph speed limit. This racing car’s audacious conception and design mirrors the bold flavors of the 10-Year-Old Bowmore, matured in sherry casks.
Bowmore’s 15-Year-Old whisky
Bowmore’s 15-Year-Old whisky (43%) is paired with the Aston Martin DB4, a union founded on mutual elegance, according to the teams. Introduced in 1958, the DB4 was Aston Martin’s first model with a ‘superleggera’ chassis inspired by Italian design, a significant design achievement for the brand.
The whisky, matured in first-fill bourbon casks and hogsheads, is likewise known for its subtle Italian influences and sophistication.
Bowmore 18-Year-Old
The Bowmore 18-Year-Old finds its counterpart in the Aston Martin DB9. Launched in 2003, the DB9 was celebrated for its 50/50 weight distribution – a first for a road car of the era. Bowmore argues that this complexity and precision are mirrored in their 18-Year-Old, matured in oloroso and Pedro Ximénez sherry casks.
Manuel Gonzalez, Global Travel Retail Brand Marketing Director at Beam Suntory, expressed his excitement about the final collection in the Aston Martin series. He acknowledged the successful blend of exclusive duty-free whiskies and the innovative spirit of Aston Martin’s design team.
He was optimistic that the popularity of the previous collections will continue to draw consumers in the duty-free shopping environment and invite them to explore the Bowmore selection.
To promote the new collection, marketing events are slated to occur at airports such as London Heathrow, Frankfurt, Istanbul, Taiwan, Dubai, Hong Kong, and Hainan starting July 2023.
These events will feature ‘cymatic’ technology, a process that creates animation via sound waves. Gonzalez added that the Bowmore team has truly pushed the envelope with the new cymatic experience, offering a unique, eye-catching, and highly memorable event for consumers.
Price
By staying true to the core principles and spirits of both Bowmore and Aston Martin brands, they continue to meet travelers’ demands for engaging and dynamic experiences. The Aston Martin-inspired Bowmore 10-Year-Old, 15-Year-Old, and 18-Year-Old whiskies have recommended retail prices of US$64 (£50), US$98 (£78), and US$145 (£115) respectively.
