Martini has revealed its Unbottling Martini visual campaign including pictures generated by artificial intelligence software
As part of the promotion, Martini, which is owned by Bacardi, has posted nine photos. Each photo was made by entering descriptive text into the AI platform at Midjourney to create a visual representation of one of the nine Martini pours.
In order to develop a “unique interpretation” of Martini’s delicacies, the AI platform was provided with the cocktails’ primary ingredients, resulting in pictures that depict the most predominant flavors in each serving.
The photos represent a range of Martini-based drinks, including a Negroni Sbagliato and a Martini Vibrante & tonic without alcohol.
Avril Nunez, head of global creative development for Martini, stated that the campaign ushers in a new era for the brand by educating customers about Martini’s flavor profile: “With this new suite of digitally-advanced photos, we’re looking to the future, leveraging cutting-edge technology to introduce consumers to the world of Martini by revealing what goes into each bottle.”
